HotStreak App Redesign

I owned the redesign and early feature development for HotStreak, a daily fantasy sports (DFS) app. My role was to transform the app into an intuitive, immersive ecosystem to increase funnel conversion, drive user retention, and foster player trust.

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

To respect NDA guidelines, designs and data have been slightly modified or concealed.

ROLE

Founding UX/UI Designer

SKILLS

Research, Ideation, Prototyping, Responsive Design, Branding

Mobile, Admin, Prototype, Brand

Website

Define & Align

A Unique Opportunity to Engage Users

Behind the scenes, HotStreak built unique gameplay capabilities that separated it from its competition, but they had yet to be translated into an intuitive user experience. In a landscape where users decide an app’s value within seconds of opening it, making a good first impression was key to success.

Before delving into a redesign to achieve this, I aligned myself with the following business goals:

Increase Funnel Conversion

Reduce drop-off rates during the high-friction, critical onboarding phase.

Increase Funnel Conversion

Reduce drop-off rates during the high-friction, critical onboarding phase.

Boost Retention & Engagement

Drive up daily active usage by transforming a stagnant interface into a high-trust, immersive sports experience.

Boost Retention & Engagement

Drive up daily active usage by transforming a stagnant interface into a high-trust, immersive sports experience.

Mixpanel analytics from our legacy app backed up this direction, exposing a steep drop-off rate of over 50% before users ever completed registration.

research & analyze

Uncovering Friction

Before delving into a redesign to achieve this, I aligned myself with the following business goals:

Increase Funnel Conversion

Reduce drop-off rates during the high-friction, critical onboarding phase.

Increase Funnel Conversion

Reduce drop-off rates during the high-friction, critical onboarding phase.

Boost Retention & Engagement

Drive up daily active usage by transforming a stagnant interface into a high-trust, immersive sports experience.

Boost Retention & Engagement

Drive up daily active usage by transforming a stagnant interface into a high-trust, immersive sports experience.

Mixpanel analytics from our legacy app backed up this direction, exposing a steep drop-off rate of over 50% before users ever completed registration.

My Goal

This proposal outlines the scope, deliverables, timeline, and pricing for the development of a website for a real estate development project. The website will be implemented in Framer, based on the Figma prototype provided by Oliver.

Solution

Results

~3x

Faster Design Speed

100%

WCAG Compliance

WCAG AA Compliance